Capabilities | Tamil Selvan — Web Developer & WordPress Engineer

CORE EXPERTISE

Custom WordPress Customization

Building focused theme architectures from scratch without relying on heavy visual builders. I write custom plugins, hook directly into core operations, and optimize the backend.

✔ Custom Plug-in & Core Actions Authoring
✔ Visual-Builder Free Theme Layouts
✔ Multi-lingual setups & RTL localization
✔ Advanced Custom Fields & Custom Post Schemas

Technologies: WordPress, PHP, MySQL, REST API

Full-Stack PHP & Laravel Web Apps

Designing scalable server structures and secure endpoints. Experienced in coding custom sales tracking dashboards, multi-table ERP applications, and clean MVC workflows.

✔ Normalized relational database schemas
✔ Scalable Laravel MVC architectures
✔ Third-party payment gateways (Stripe)
✔ API Integration (GoHighLevel, Twilio SMS)

Technologies: PHP, Laravel, MySQL, RESTful Endpoints

Speed Optimization & Performance

Eliminating runtime bloat to satisfy Google Core Web Vitals. I optimize server response timing, clean asset scripts, minimize render blockages, and achieve 90+ PageSpeed score metrics.

✔ Asset bundle minification & deferral
✔ Render-blocking CSS/JS optimization
✔ Advanced database query indexing & caching
✔ Image compression & modern format delivery

Technologies: Lighthouse audits, Brotli, CDN systems, Asset pipelines

SEO Auditing & Discovery Architecture

Ensuring applications are fully readable by web crawlers. I write semantically compliant HTML5 layouts, configure server routing for crawlers, and build automated schema outputs.

✔ Automated JSON-LD structured data schemas
✔ Sitemap & Robots index automation
✔ Internal link structure & redirection setups
✔ Hubspot SEO-certified structural mappings

Technologies: Schema.org, Search Console, Crawl audits

TECHNOLOGY SPECS

WordPress

Custom plugin logic, theme APIs, child systems, ACF integrations, multisite configurations.

PHP (ES)

Object-Oriented Programming, secure sessions, cURL operations, custom template parsing.

Laravel

MVC architecture, Eloquent ORM mapping, migration tracking, secure routing middleware.

React

Component modeling, state flows, REST client integration, headless CMS layouts.

JavaScript (ES6+)

Asynchronous fetches, DOM mutations, module structures, GSAP scroll triggers.

MySQL

Schema design, table join indexing, constraint setups, complex query optimization.

Tailwind CSS

Utility token custom layouts, responsive design rules, fluid layout grids.

SEO & Web Vital

Metadata structuring, schema formats, asset minification, Lighthouse auditing.

05 / FREQUENT QUESTIONS

Inquiry Solutions

Do you build WordPress themes from scratch or use builder templates?

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I develop completely custom, tailormade WordPress themes and plugins from the ground up using clean PHP, responsive Tailwind CSS, and optimized database queries. This keeps code bloat-free, secures your system, and delivers the highest performance.

How do you guarantee a 90+ PageSpeed score on heavy sites?

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I perform asset optimizations: minifying CSS/JS payloads, caching server queries, using next-gen image conversions, deferred script execution, and cleaning DB transients. This ensures lightning-fast speeds and satisfies core web vitals.

Can you integrate third-party payment gateways and ERP APIs?

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Yes, I have extensive experience setting up secure third-party connections. I regularly integrate Stripe, PayPal, Razorpay, Twilio SMS APIs, custom CRM systems, and database ERP architectures via secure cURL queries.

Do you provide technical support after code delivery?

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Absolutely. I provide standard warranty support for bug-fixes and security maintenance for 30 days after deployment. I also offer custom retainers for ongoing optimization and theme updates.

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